Data Leaders of the North podcast
Resource Type: | Published: 18th Feb 2021 | By Team Sharktower
Podcast Overview
In Episode 10 of Data Leaders of the North; The Podcast, Kyle Winterbottom invited Sharktower CEO and Co-founder Craig Mackay to discuss the relationship between data-driven change and organisational agility.
In the podcast, Craig covers various subjects, including:
- How enterprise organisations and challenger brands differ when it comes to change
- Why data has become a focal point for decision-making
- How the complexity or simplicity of a business determines an organisation’s ability to change
- The importance of data storytelling in creating ‘buy-in’ which facilitates change
- Why change projects often fail