Data Leaders of the North podcast

Resource Type: | Published: 18th Feb 2021 | By Team Sharktower

Podcast Overview

In Episode 10 of Data Leaders of the North; The Podcast, Kyle Winterbottom invited Sharktower CEO and Co-founder Craig Mackay to discuss the relationship between data-driven change and organisational agility.

In the podcast, Craig covers various subjects, including:

  • How enterprise organisations and challenger brands differ when it comes to change
  • Why data has become a focal point for decision-making
  • How the complexity or simplicity of a business determines an organisation’s ability to change
  • The importance of data storytelling in creating ‘buy-in’ which facilitates change
  • Why change projects often fail